Arguably man’s paramount invention, the bicycle is simplicity and precision at it’s finest. Providing a balance of mechanical ingenuity, and a minimalist approach to modern man’s problems, the bicycle nears perfection. Through thoughtful application of the same ideals, my graphic design parallels the modest success of the bicycle.
For the same reasons I am drawn to the bicycle as a crucial part of my life, graphic design has become an extension of my desire for simplicity and visual appeal. Complex and careful use of the elements of design is a key component to creating efficient design. Graphic design is my craft, and through precise application of visual elements, I strive to become a master of my craft.